The patriarchy just won’t stop. According to A Study of Gender Pricing in New York City, a recent study by the NYC Department of Consumer Affairs, women pay more than men for almost everything, around 7 percent more on average when shopping in comparison to similar products marketed for men. Specifically we are paying 7 percent more for toys and accessories, 4 percent more for children’s clothing, 8 percent more for adult clothing, 13 percent more for personal care products and 8 percent more for senior and home health care products.
The study looked at “nearly 800 products with clear male and female versions from more than 90 brands sold at two dozen New York City retailers, both online and in stores,” and found that women and girls pay more for similar products 42% of the time. This study even found that identical except color “girl” and “boy” scooters where priced differently and cost more for girls. Yes, ladies, there is a female tax.
Between the gender pay gap and gender tax, how patriarchy expects us to keep up is beyond us. The world pays us less but charges us more just to live. Even basic items like shampoo and hair gel are more than 48% higher for women in comparison to men–even when said products are identical or almost identical except for the gender-specific labeling. Razor cartridges cost female consumers nearly 11% more than their male counterparts.
Over the course of a woman’s life, the study says that “the financial impact of these gender-based pricing disparities is significant. In 1994, the State of California studied the issue of gender-based pricing of services and estimated that women effectively paid an annual “gender tax” of approximately $1,351 for the same services as men.12 While DCA’s study does not estimate an annual financial impact of gender pricing for goods, the findings of this study suggest women are paying thousands of dollars more over the course of their lives to purchase similar products as men.”