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Anyone can fall prey to a late night infomercial. Those nights when sleep evades you for whatever reason–work deadline, college paper deadline, just got in from the club and still geeked up–and you plop down in front of the T.V. to get your fill only to be surrounded by HBO reruns that you have no interest in seeing, rotisserie infomercials with glistening, juicy, fat-dripping, set it and forget it, chicken that makes you hangry (so hungry you get angry), to the odd line up of beauty infomercials from lunchtime face lifts that you don’t need but can’t look away from to melon juice that can make you look like Cindy Crawford–beauty mark and all.

We go sucked in ourselves with the Turbie Twist Microfiber Hair Towel infomercial. Okay, so the Turbie twist infomercial has been around foreva, we know, but it was all the subliminal advertising that made us finally cave in and pick up one as it recently caught our eye in the store. All this microfiber hype about towels and hair meant that we needed to test out the Turbie against our experience with micro fiber when it came to drying our natural hair. It does heck of a dry and shine job on our cars, and though we already kinda, knew it was going to work, running a beauty website lends to experimentation…just in case.

After a good wash and condition and getting out of the shower with our hair partially squeezed out for good measure, the Turbie Twist Microfiber Hair Towel did exactly what it was designed to do, it soaked up the water in our natural hair. Now, this retro looking apparatus is not to be confused with rubber towel currently being pimped by the wide-eyed dude from the Sham Wow infomercial (no, really, seriously, doesn’t that guy look like he just pooped a few pills a few minutes before he gets on camera?) because it’s not designed to soak up lots of water, but it does do a great job of drying your natural hair faster than a regular towel and without having to do much work. Just pop it on, hook it in the back and volia, in a few minutes you’ll have hair that’s “towel dry” without the frizz which means more curls and kink definition. And that’s the key to this towel, because it’s micro fiber, it works by cutting down frizz and smoothing your strands unlike traditional cotton.

Even better is that you can use the Turbie Twist when you are applying makeup to keep your hair out of your face and it stays put. There is noting more frustrating than trying to look cute with a towel wrapped around you head after a shower (we know we are not the only ones who thinks this is a little sexy) and the wrong move sends the towel and your head flinging forward, back or to the side.

Yes, we could use a tee shirt for the same anti-frizz results, but admittedly the Turbie Twist is much more fun, much cuter and aesthetically pleasing to the eye. We don’t care for keeping old tee shirts around just to dry our hair – which do work in a pinch – instead, keeping this on the back of the bathroom door which looks cute hanging beside our bath towels is much more preferred and a little more glam (and it does not wastes space because it works).

Nikia Phoenix photographed by Angel Jordan.

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